Zuraidah Binti Sulaiman
Staff Member

Prof. Madya Dr. Zuraidah Binti Sulaiman

PROFESOR MADYA (DS14PDB)

Contact Information

Faculty / PTJ Fakulti Pengurusan
Department / Division Pemasaran dan Keusahawanan
Official Email zuraidahs@utm.my
Personal / Professional Website https://people.utm.my/zuraidahs/
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Research & Expertise

consumer behaviorgreen marketingcomplaint managementperceived risktechnology in businessmarketing communicationmarketingsupply chain managementproductionmanufacturingadvertisingsocial media marketingquantitative researchcustomer satisfaction

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