Staff Member

Prof. Madya Dr. Zuraidah Binti Sulaiman

PROFESOR MADYA (DS14PDB)

Contact Information

Faculty / PTJ Fakulti Pengurusan

Department / Division Pemasaran dan Keusahawanan

Official Email zuraidahs@utm.my

Personal / Professional Website https://people.utm.my/zuraidahs/

View Google Contact

Research & Expertise

h-index

948

Citations

Publications

Research Areas

Consumer Behaviour Digital Marketing Environmental Business Management

View research profile on

Academic Background

Highest Qualification Doktor Falsafah / PhD

Institution University of Sdyney, Australia

Country Australia

Year of Graduation 2014

Research Projects

5 total

PROJEK PERANCANGAN DAN REKABENTUK PEMBANGUNAN TAMAN AWAM KE ARAH KULAI BANDAR PINTAR DAN BANDAR LESTARI 2025 2021

COMPLETED

PROJEK MOSTI 3 : PUBLIC AWARENESS OF CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIAL: A PILOT STUDY IN MALAYSIA 2021

COMPLETED

ROLE OF ENVIRONMENTAL RESPONSIBLE BEHAVIOUR IN PREDICTING MALAYSIAN CONSUMERS' PURCHASE OF ENERGY EFFICIENT VEHICLE 2019

COMPLETED

PROGRAM PEMINDAHAN ILMU PENGURUSAN JENAMA DAN STRATEGI PEMASARAN MEDIA SOSIAL KEPADA USAHAWAN JOHOR - ENTREPRENEURSHIP & MARKETING TECHNOLOGY 2019 (EMT 2019) 2019

COMPLETED

THE COMMUNITY IMPACT OF UTM AS AN EDUCATION PROVIDER 2014

COMPLETED

Notice: Staff profile details are updated weekly from the UTM Human Resource Database. Profile photos can only be updated by matric card renewal.