Teo Poh Chuin
Staff Member

Prof. Madya Dr. Teo Poh Chuin

PROFESOR MADYA (DS14PDA)

Contact Information

Official Email pohchuin@utm.my
Personal / Professional Website https://people.utm.my/pohchuin/
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Research & Expertise

7
h-index
166
Citations
32
Publications
6
Active Projects
Research Areas
Consumer Behaviour
marketingsustainable consumptionbrand origininternationalisation

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UTM Scholar

Academic Background

Highest Qualification Doktor Falsafah / PhD
Institution Universiti Sains Malaysia
Country Malaysia
Year of Graduation 2014

Research Projects

10 total
DRIVING THE FUTURE OF DIGITAL BANKING: CONSUMER-CENTRIC STRATEGIES FOR INCLUSIVE AND SUSTAINABLE FINANCIAL SERVICES 2026
ACTIVE
DECISION-MAKING IN ALGORITHMIC COMMERCE FORSUSTAINABLE CONSUMPTION 2026
ACTIVE
BEYOND ADOPTION: DRIVERS OF CUSTOMER CITIZENSHIP BEHAVIOUR IN CHINA?S INTERNET HOSPITAL SERVICES 2026
ACTIVE
AI LIVE-STREAMERS? COMMUNICATION FEATURES AND THEIR IMPACT ON CONSUMERS? PURCHASE INTENTIONS: THE ROLES OF SOCIAL PRESENCE AND TRUST MECHANISMS 2025
ACTIVE
ENHANCING THE GLOBAL VISIBILITY OF CHINA'S COMPUTING POWER CENTER AND INFORMATION INDUSTRIALIZATION 2024
ACTIVE
THE IMPACT OF ESG MARKETING ON CONSUMER BEHAVIOUR 2024
ACTIVE
MARKET RESEARCH ON SKIN CARE PRODUCT LAUNCHING FOR YOUNG MUSLIM LADIES 2023
COMPLETED
FOSTERING GLOBAL TALENT MOBILITY FOR LIFELONG LEARNING FROM MARKETING PERSPECTIVE 2022
COMPLETED
ADULT LEARNERS? ONLINE DISTANCE LEARNING EXPERIENCE IN POSTGRADUATE BUSINESS PROGRAMME: A QUALITATIVE STUDY IN A PUBLIC UNIVERSITY IN MALAYSIA 2021
COMPLETED
ONE BELT ONE ROAD: OPPORTUNITIES & CHALLENGES FROM MALAYSIA SME PERSPECTIVE 2019
COMPLETED
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