Adaviah Binti Mas`od
PENGURUS ALUMNI / PENYELARAS PROGRAM

Dr. Adaviah Binti Mas`od

PENSYARAH KANAN (DS13PDA)

Contact Information

Faculty / PTJ Fakulti Pengurusan
Department / Division Pemasaran dan Keusahawanan
Official Email adaviah@utm.my
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Research & Expertise

9
h-index
351
Citations
16
Publications
1
Active Projects
Research Areas
Consumer Behaviour Digital Marketing Environmental Business Management
Sustainability marketinggreen marketingpro-environmental behaviourbehavioural interventionsocial marketingconsumer behaviorconsumer psychologymarketing communication

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UTM Scholar

Academic Background

Highest Qualification Doktor Falsafah / PhD
Institution Universiti Teknologi Malaysia
Country Malaysia
Year of Graduation 2017

Research Projects

1 total
IP-GREENSET (ISKANDAR PUTERI GREEN ENTERPRISE AND SOCIAL ENTERPRISE TRANSFORMATION) - PEMBANGUNAN PERUSAHAAN LESTARI DAN PERUSAHAAN SOSIAL. 2026
ACTIVE
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