Goals

Goal 1 – Enhance Undergraduate Learning/Education

The University will provide a distinctive, student-centered undergraduate learning experience which will be highly competitive as the result of its intellectual coherence, rigour and engagement of students with faculty in the process of inquiry and discovery. The University will provide access to its education programmes to students from a diversity of backgrounds on the basis of merits.Undergraduate students will have the opportunity to participate in a learning environment characterized by interactions with academic staff who place a high value on teaching. Creating such a distinctive learning environment will also require a thorough examination of the content of our undergraduate curriculum and the quality of our pedagogy in the context of the new demands which will be placed upon our students when they leave our campus.

Goal 2 – Promote Excellence in Research and Graduate Education

The University will further advance its national and international reputation as a major public university, a university which competes successfully for the most qualified faculty and students, as well as external research support. The University must continue to invest strategically in the programs of research, scholarship and creative expression which are at the heart of our academic enterprise. Quality research, both within and across disciplinary boundaries, informs the undergraduate experience, defines the learning environment for our graduate and professional students, advances the disciplines, and enables the University to be responsive to societal needs. In order to continue to advance the quality of its programmes of research and scholarship, the University must focus its allocation of resources on distinctive research programmes of current and emerging strength. Academic staff/researchers must be supported in their attempts to secure external support for their research and graduate students. The University will also enhance its position as a provider of graduate research training, building on its broad research strengths.

Goal 3 – Enhance Professional Training and Lifelong Learning

While remaining committed to its role as a research university, the University must enhance its position as a provider of professional development activities and its support to a broad range of lifelong learning opportunities. The University must make the strategic investments necessary to assure that all of the graduate and professional programmes it offers are academically distinguished and are attractive to a diverse pool of the most qualified applicants, regionally, nationally and internationally. Accomplished teacher-scholars must be present in sufficient numbers to assure a learning experience which will position our students for distinguished and productive professional careers. Academic programmes, both within and across disciplines, must be distinctive as well as consistently ranked among the best in the nation when compared to peer institutions.

Goal 4 – Promote Internationalization and Attain World Ranking

The University need to develop global perspectives and connections by expanding student and staff experiences abroad, educational partnerships, and other international linkages. The University will enhance its position as a university with good international reputation and strive to be in the world ranking, stressing the benefits this brings both to the whole University community and to the nation.

Goal 5 – Strengthen Community Interaction and Service

The University will continue to serve the community by contributing to cultural and community life, by promoting and contributing to intellectual discourse, and by making the output from its research and scholarship available for benefit of the community. The University will distinguish itself as an institution that cooperates with public and private organizations through study, consultation, advice, and involvement in selected issues, such as educational practice, leadership, and environmental policy. The University will create mechanisms to support internal flexibility and collaboration in mobilizing its capabilities to address key societal issues and problems. Community service at the local, national and internaitonal levels is an integral part of research, teaching and learning. The University is committed to attending to community through research and service, to preparing students for the global community, and to fostering student formation in a community of diversity.

Goal 6 – Provide Quality Management and Effective Risk Management

The University will continually strive to be a well managed and governed institution, making efficient and effective use of its funding to meet the needs and expectations of students, staff and other stakeholders. The University will also enhance its risk management framework towards effective management of potential opportunities and adverse effects leading to positive benefits for achieving its objectives. Risk management should be embedded in the operation of the University and be part of its culture.

Goals and Strategies

Goals Proposed Strategies
Goal #1 – Enhance Undergraduate Learning/Education
  • Enhance the teaching and learning environment, particularly in relation to provision of high quality infrastructure for flexible learning.
  • Ensure effective, structured evaluation of teaching and learning quality and outcomes, informed through feedback from students, scholars, professions, industry and community
  • Promote and encourage the relationship between excellence in teaching and learning and research and reinforce a commitment to the distinctiveness of a research-based culture for teaching and learning
  • Recruit, develop and retain staff who have a commitment to encouraging collaborative learning through student-centred high quality teaching and learning practice
Goal #2 – Promote Excellence in Research and Graduate Education
  • Attain national standing as a public Research University.
  • Strengthen graduate programmes and staff in areas with potential for further national & international distinction.
  • Undertake applied sustainability research that impacts the social, environmental and economic development of the South Johor economic region.
Goal #3 – Enhance Professional Training and Lifelong Learning
  • Enhance the offering for continuing education programmes that provide retraining and meet professional certification and other community needs.
  • Strengthen University’s position as among the top provider of public distance learning programmes in Malaysia
  • Establish premier brand recognition within the larger distance learning market by developing a number of world class market programmes
Goal #4 – Promote Internationalization and Attain World Ranking
  • Promote and enhance international students exchanges and study abroad programmes that expose students to other cultures of global community.
  • Establish the recruitment processes necessary to attract a diverse students’ body of excellence from the region, the nation and the world.
  • Attain world-ranking in the Times Higher Education Supplement ranking
  • Expand partnerships with international universities in order to promote global outlook and attract international students and staff.
Goal #5 – Strengthen Community Interaction and Service
  • Strengthen University identity by developing recreational, athletic, intellectual, alumni and public relations programmes.
  • Expand University access to match the diversification and growth provided by the South Johor economic growth zone of Iskandar Development Region (IDR).
  • Enhance linkages and partnerships with local, regional and international agencies and private sector firms.
  • Strengthen links with alumni that optimize an on-going commitment to the success of the University.
Goal #6 – Provide Quality Management and Effective Risk Management
  • Promote quality culture in the University and develop continuous quality improvement in the academic and executive management and administration of the University
  • Develop strategies and processes that allow the University to continuously improve quality of services
  • Develop institutional framework to create a more coordinated, systematic and focused approach to the mamangement of risks