Major Theme Introduction 主题简介

“Qi Xiang, Xi Chen”

“Qi Xiang” refers to the clarity of the culture of Chinese zodiacs and its various interpretations. However, “Xi Chen” is the representation of a culture that is slowly forgotten: the ancient concept of time, “Shi Chen”.

Chinese zodiacs are common knowledge among the Chinese community, the Chinese are assigned to a birth zodiac as their identities since birth. “Shi Chen” is the standard measurement of time in the olden days, routinely used by the common people to predict fortune and compatibility of love and marriage. The culture of the 12 zodiacs and “Shi Chen” is the quintessence of ancient Chinese wisdom. As a descendant of the Chinese, we should persevere in promoting Chinese culture and heritage, and live out the spirit of “Continuity of culture, Inspiring generations.”.

《启相.熙辰》

“启相（qǐ xiàng）”指的是启发及了解生肖属相文化与背后的意义。然而，“熙辰（xī chén ）”是为了表达与兴起已被人们淡忘而逐渐较少被应用的古代时辰概念。

生肖乃是华人文化中最广为人知的一员，每一个人从出生起就拥有代表自己的生肖。时辰则是中国古代传统计时单位，除了能影响人们的生活作息，还能推算总结出婚俗吉凶与命运好坏。虽然如此，无论是生肖或是时辰文化，它们都是古代中华民族渊博精深研究出来的。身为炎黄子弟的我们，理当坚持着“继承前代，启发后代” 的精神，坚守并发扬中华传统民俗文化。

Minor Theme Introduction 副题简介

The culture of Chinese zodiacs and “Shi Chen” contains an immense wealth of wisdom. As the continuity and perseverance of culture is the common goal for every Chinese descendant, we should incorporate the wisdom in our daily lives. Besides, we may foster a deeper bonding within the Chinese community through a deeper understanding towards Chinese culture! As a member of the Chinese community, we are obligated to understand and diligently promoting the wisdom behind Chinese zodiacs. A Chinese proverb conveys this perfectly, that valor is an important attribute, in the zeal to promote the continuity and perpetuity of the luscious culture of Chinese zodiacs.
生肖与时辰是一门博大精深的学问。民俗文化的传承是连系着每个华人子弟之间的桥梁。因此，在承继民俗文化的同时，我们也应深思琢磨其中深奥的智慧。此外，通过文化的凝聚力，我们也能将热衷于中华文化的人们团结在一起！身为华族的一员，我们更应该汲取属相文化的智慧，一起弘扬通过属相背后的意义与中华精神，以让其文化生生不息，绵延不绝！

Direction 方向

The Chinese Zodiacs is a 12-year-cycle time system developed by the ancient Chinese civilisation mainly to keep track of years. It consists of 12 different entities, namely Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog and Pig. As an integral part of Chinese culture, each person is assigned to an animal zodiac according to their birth year. Each of the Chinese Zodiacs are a symbol of auspiciousness for the year it represent in the 12-year cycle system, and are used by the common people to indicate age. As time passed, the Chinese zodiacs became deeply associated with the belief of compatibility, and have since been applied in marriage, fortune and as well as name-giving. As Pesta Tanglung UTM explores the theme of zodiacs in this year’s Mooncake Festivel & Cultural Night 2017, we invite everyone to learn and understand the exciting culture of the 12 Chinese Zodiacs, its origin and the wisdom that it entails.
十二生肖，也称为属相，以十二种不同的动物组成，并用于记年。十二生肖的顺序为：鼠、牛、虎、兔、龙、蛇、马、羊、猴、鸡、狗、猪。作为中华传统文化的重要部分，每个人都有一个属于自己出生年份的象征动物作为生肖。十二生肖轮流作为农历新年节庆的主角与吉祥物，并以十二年循环为一轮，形成了民间以生肖计算年龄的说法。随着历史的发展，十二生肖逐渐融合到五行中相生相克的民间信仰观念，并应用其智慧在婚姻、命理、取名、年运等。因此，工艺大学中秋俱乐部欲借本届的园游会，让华裔子弟有机会重新探索与了解十二生肖背后的故事和起源，并与友族同胞一同分享各生肖里所蕴藏着独特且丰富的内涵。

Logo Explained 徽章简介

 

Sea waves

The physical characteristics of the waves symbolize the endless and constant reincarnation of the 12 zodiac. In addition, it symbolized the support of the predecessor on the youngs to defy the difficulty and keep on progressing.

Sunrise 

Known as the dawn, also represents the meaning of hour. The sunrise represents hope, symbolizing the beginning of life, the beginning of a day. Tang Dynasty famous poet, Bai Juyi’s works “Memories Jiangnan” recorded two sentences depicting Jiangnan spring scenery.

Zodiac Seal

Enlightens the readers of the cultural night theme. This seal is also indirectly brought out the exquisite seal art in the Chinese culture. It is also intangible cultural heritage. The application of Chinese character Xiaozhuan also highlights the unique and graceful structure of Chinese characters.

Deep red circle 

Crimson red is a color signifying stability. Red is the representative color of the Zodiac chicken, which is this year, giving the Chinese a positive upward energetic breath.

Yellow font

Yellow in ancient times is a noble color, a color belongs to the royals. Yellow also represents the light and hope, willingness to be the descendants of the Chinese to shine in this land.

Red background

In Chinese culture, red colour is a symbol of auspicious. The application of red colour also carries the hope of pertuating cultural heritage without forgetting the original intention.

海浪

海浪的生态特性象征了源源不绝且不停轮回的十二生肖。除此之外，正所谓：“长江后浪退前浪，浮事新人换旧人。” 象征在前辈的扶持下，新人们会不畏困难挑战，一直不断的进步和前进。

日出

别称是晨曦，也代表着时辰的意思。日出代表希望，象征生命的开端，一天的开始。唐朝著名诗人，白居易的作品《忆江南》记录了两句描绘江南春景的诗 “日出江花红胜火，春来江水绿如蓝”。

生肖印章

简单明了地展现了园游会的主题概念。此印章也间接地带出在华人文化中让人引以为傲且精湛的篆刻艺术，也是无形文化遗产。汉字小篆的应用亦凸显独特优美的汉字结构。

深红色圆框

深红色是低纯度的红色系，并有着稳重的特性。红色是生肖鸡的代表颜色 ，恰巧今年是鸡年， 赋予华夏民族积极向上充满朝气的气息。

黄色字体

黄色在古代是极其高贵的色彩，是皇家的御用色。黄色也代表光明与希望，愿身为炎黄子孙的我们在这片土地上发光发热。


红色背景

在华人文化中，红色是代表吉祥的颜色。应用红色也是希望我们在传承文化的同时，能够时时保留着赤子之心，不忘初衷。

Important Details

Date

24&25 Nov 2017

Time

6:00pm-11:00pm

Venue

Tasik Ilmu, UTM Johor Bahru.

Enquiry:

Tan Tze Kien    014-6152449

Yip Yee Seng  010-4078186

日期

24&25 /11/ 2017

时间

6:00pm-11:00pm

地点

Tasik Ilmu, UTM Johor Bahru.

欲知详情, 请联络：

陈子健   014-6152449

叶宇成   010-4078186

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