The Harvard Business School Case Studies has been chosen by UTM as part of the learning materials at the university to provide exposure to real life case studies and how to effectively handle issues related to current situations.
RELATED NEWS
KUALA LUMPUR, May 27,2010: Universiti Teknologi Malaysia (UTM) will be using case studies from the Harvard Business School in all its academic programmes beginning with the July session this year.
Its vice-chancellor Prof Datuk Dr Zaini Ujang said the move would make UTM the first local university to use case studies from the world’s top university in all its academic programmes.
“Case studies have been identified as a teaching innovation to expose undergraduates to actual situations in business and industries related to their fields of study.
“For example, undergraduates studying communication information technology (ICT) will study cases that happened in computer-producing or ICT companies such as Apple, IBM, Google and HTC,” he told a press conference at a hotel, here.
He said using the Harvard Business School case studies would be a teaching/learning innovation for UTM, to add value to its graduates for the job market.
Zaini also said that UTM would be sending 5,000 undergraduates for studies and training overseas this year through the Global Outreach programme.
He said this was one of UTM’s planned activities to give global exposure and to raise the confidence of its undergraduates in line with the country’s human capital development concept.
“Last year, we sent out 1,100 undergraduates and early this year, 1,500 more to countries including Japan, Australia and Saudi Arabia,” he said. — Bernama
UPCOMING
Workshop ‘HBS Teaching By The Case Method’ 2012 Harvard Business School Case Studies will be held on 19 June 2012 until 22 June 2012 at Seri Pacific Hotel Kuala Lumpur conducted by Habib Rahman and Sandra Sutherland Rahman from Boston, United States of America. The workshop will be attended by 150 prominent scholars from UTM and other Malaysia Institution of Higher Learning.
Interested participants are welcome to contact secretariats Mr. Amirul Shahrin (07-5537950), Mrs. Yasni Nurul Huda (07-5530552) or Ms. Siti Nabihah (07-5530453) or email at amirulshahrin@utm.my or pptnca@utm.my
Closing date of participation is on 14th June 2012 (Thursday)
