The UTM International Johor Horse Show 2012 objectives :
- To promote UTM as the most popular center for Equine Sport in this region.
- To promote the International Johor Horse Show as an annual events.
- To establish UTM as the most popular center for Equine Sport among professional.
- To promote UTM as the center of excellence to produce expert and professionals related to Equine Sports.
- To establish Johor Bahru as the hub for equine sport in this region.
- To provide opportunities to entrepreneurs in Johor Bahru to explore mre business related to equine and tourism.