UTM International Johor Horse Show 2012 in brief :
- Involvement of prominent international professional world champion rides an icon such as John Whitaker, Nick Skelton and lady Ellen Whitaker to attract international participants.
- Conducting an international seminar/colloquium and inviting experts from established world organisations or institutions related to equine in organizing the event.
- Collaboration with local and international institutions related to equine in organizing the event.
- Sponsorship from multinational companies.
- Engaging with Media Prima as the main media for publicity.
- Promoting UTM and Johor as a tropical destination for eco tourism.